Website colors

This response submitted by Calvin Lo (clo@columbus.rr.com) at 1:19 AM on 4/10/02. Additions were last made on Thursday, April 25, 2002. Section: Cummins

Hello,

I am launching a Yahoo store featuring non-perishable Hawaiian foods. Initially I had the site colors shades of "tea" green for a comforting affect.

My friend in insitutional architecture stated that the reds and yellows may offer more of a psychological stimulus for site visitors to buy. Kind of like the the fast food store's menu boards in yellow, reds and browns.

Anyway are you aware of any research on web site colors or do you have any thoughts on what color combination may work for the purchase stimulus?

Thanks,

Calvin Lo
clo@columbus.rr.com
www.besthawaiianfoods.com

Check out the URL: besthawaiianfoods.com.
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